Sometimes hardest, thing to accomplish is to assess a couple’s understanding of how the whole getting pregnant thing — naturally or otherwise — works.

Despite widespread sex education and increased public awareness of the issue of infertility, many people still don’t really get it; a study from New Zealand, for instance, showed that 74% of women presenting to a fertility clinic had inadequate fertility awareness.

Read here to learn about 8 fertility myths and how facing the facts can help you to conceive.

1. 40 is the new 30

2. There’s no rush

3. We have sex often enough

4. It’s gotta be me

5. All I need to do is relax

6. Fertility treatment means I’m going to end up like Octomom

7. I can’t afford IVF

8. Celebrities have babies using IVF in their 40s and 50s — I can too