Reebok Settles with FTC over butt shaping claims.
Consumers who bought the shoes thinking that they would be reaping the benefits of super butt shaping technology can now get a refund for their purchase.
“The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science,” said David Vladeck, director of the FTC’s Bureau of Consumer Protection.
Reebok addressed the settlement in a press release:
“The allegations suggested that the testing we conducted did not substantiate certain claims used in the advertising of our EasyTone line of products,” said Reebok. “In order to avoid a protracted legal battle, Reebok has chosen to settle with the FTC.”
