Cancer rates in the world are on the rise.

To the alarm of the World Cancer Research Fund, 2.8 million new cancer cases have developed due to lifestyle changes.

“As countries become more urbanised, they become more prone to the Western diseases that we are used to seeing. Not just cancers – coronary heart disease, diabetes, obesity and lung diseases.”

He said: “Many people are still unaware that risk factors such as alcohol and obesity affect cancer risk, while from television advertising to the pricing of food, our society works in a way that discourages people from adopting healthy habits.”