Otherwise known as food deserts, for the lack of fresh produce and healthy food choices, efforts are being made to remedy the problem.

Thanks to Micelle Obama for taking up the cause and creating awareness, grocery stores are being built in once forgotten areas.

“Simply providing fruits and vegetables may not be enough if [they] don’t meet the expectations of those people who are supposed to buy them,” Jonathan Blitstein, a research psychologist at Research Triangle Institute and lead author of the paper, tells The Salt.

In other words, low-income shoppers dislike wilted lettuce just as much as anyone else. Not shocking.

Providing a wide variety of choices as well as well maintained and fresh produce will go a long way to encourage people to buy fresh, healthy ingredients to prepare for their families.