Using money to find a mate isn’t all that new.

“How do humans compete for access to mates? What you find across cultures is that men often do it through money, through status and through products,” Griskevicius said.

When the economics times get tough women are probably more likely to respond to men who are willing to share their resources.

Jealousy rears it’s ugly head from time to time with all of us but men and women feel the sting in different ways.

“Relative to women, men are more distressed by sexual infidelity, and women are more upset over emotional infidelity, relative to men,” says study author Barry X. Kuhle, an assistant professor of psychology at the University of Scranton in Scranton, Penn.