Losing weight is as easy as zipping your lips!

Just telling others about your plans creates a sense of accomplishment that could derail your ultimate goal of losing weight.

Keeping your plans to diet to yourself also eliminates the conflict with those who might not want to see you succeed.

The advice seems counterintuitive. Weight Watchers and similar groups tout support as a major reason for their programs’ success, and studies have found that accountability is important in accomplishing a goal. But telling family, friends and Facebook about your diet plans could have a detrimental effect, some experts say.