.

Inspiration or instigation?

Some people feel that this advertising campaign goes too far in making the point.

How often should we be eating cheese?

Never? Wow. This is a long way from the “everything-in-moderation” message. And it’s also out of synch with mainstream nutrition advice. Federal dietary guidelines say it’s OK to eat small amounts of saturated fat — not more than 10 percent of daily calories. And heck, cheese does have two things our bodies need: protein and calcium.