Perhaps the new health care reform law will start to become more popular as the law starts to kick in. Many provisions went into effect this week.

On Thursday, the six-month anniversary of the signing of the Patient Protection and Affordable Care Act, a number of its most central consumer protections take effect, just in time for the midterm elections.

Starting now, insurance companies will no longer be permitted to exclude children because of pre-existing health conditions, which the White House said could enable 72,000 uninsured to gain coverage. Insurers also will be prohibited from imposing lifetime limits on benefits.

The law will now forbid insurers to drop sick and costly customers after discovering technical mistakes on applications. It requires that they offer coverage to children under 26 on their parents’ policies.

It establishes a menu of preventive procedures, like colonoscopies, mammograms and immunizations, that must be covered without co-payments. And it allows consumers who join a new plan to keep their own doctors and to appeal insurance company reimbursement decisions to a third party.

All of these provisions will be very popular, for good reason.

There’s been tons of hype and misinformation regarding Health Care Reform. Many people still have no idea what the new laws entail.

The government has now launched HealthCare.gov in order to help Americans inform themselves about the new law and their insurance and health care options. The site helps you find insurance options, learn about prevention, compare care quality and more. Check it out!