While soda consumption continues to fall, sugary drinks are still very popular, and Americans consume WAY too much. Sports drinks have replaced sodas for many consumers, but these drinks are also loaded with sugar. More cities are implementing soda taxes, and hopefully this will start having an impact over time.

In a stunning announcement today, the largest soda companies in the United States have agreed to find ways to have consumers drink less soda loaded with sugar. Coke, Pepsi and Dr. Pepper/Snapple have entered into a voluntary agreement with the Clinton Global Initiative to cut beverage calories consumed per person in the US by 20% by 2025. This is a stunning development and it’s an acknowledgement that these beverages contribute to the obesity crisis in this country and around the world.

The approach will be through a variety of tactics, involving marketing, packaging and distribution. Of course, the companies will do this in large part by marketing low-calorie or zero-calorie beverages that they own. The trends away from sugary soft drinks have become more pronounced, though in poorer areas not much has changed. Still, by changing the sizes of soft drinks and encouraging consumption of water and low-calorie drinks, this move can have a huge impact on public health over the years.

So if you have your own bad habit of consuming sugary soft drinks every day, now is the time to stop!

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Dr. Robert Lustig has a new book out called “Fat Chance” that addresses the huge problems caused by excessive consumption of sugar, which is a real problem in this country. Watch this video and you’ll realize that you need to be very cognizant of how much sugar you are consuming. This is particularly important if you’re a parent.

The biggest issue involves hidden sugar in processed foods, like salad dressing, hamburger buns, BBQ sauce etc. It’s a labeling issue and an issue about government subsidies for the sugar and corn industries.

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The connection between sugar and Alzheimer’s can not be disputed.

The New Scientist Magazine, September 3, 2012 issue explains the sugar-Alzheimer’s link as the condition by which our muscle, fat, and liver cells stop responding to insulin.

The cells no longer metabolize glucose properly thereby leading to insulin resistance or pre-diabetes.

This, then causes the pancreas to produce excess amounts of insulin even as excess glucose builds up in the blood causing insulin spikes which overwhelm the brain.

Insulin also regulates neurotransmitters such as acetylcholine, which are crucial for memory and learning and is also important for the function and growth of blood vessels, which supply oxygen and glucose to the brain.

There’s also research tying brain dysfunction directly to excess sugar consumption. In a 2012 study, UCLA scientists fed rats a heavy ration of fructose (which makes up roughly a half of both table sugar and high-fructose corn syrup) and noted both insulin resistance and impaired brain function within six weeks. Interestingly, they found both insulin function and brain performance to improve in the sugar-fed rats when they were also fed omega-3 fatty acids. In other words, another quirk of the American diet, deficiency in omega-3 fatty acids, seems to make us more vulnerable to the onslaught of sweets.

Another facet of our diets, lots of cheap added fats, may also trigger insulin problems and brain dysfunction. New Scientist flags yet another recent study, this one from University of Washington researchers, finding that rats fed a high-fat diet for a year lost their ability to regulate insulin, developed diabetes, and showed signs of brain deterioration.

Government subsidies of corn and sugar have made these commodities incredibly inexpensive for the food industry which puts sweeteners in almost everything we eat.

This, at the same time Alzheimer’s costs $200 billion a year in health care alone.

The U.S. government has declared a mandate to find a cure for Alzheimer’s by 2025.

Cheap sugar comes at a very high price, indeed.

There is real truth behind the “gut feeling”.

Our intestines do more than simply process food and the wrong foods can wreak havoc with our bodies.

Too much sugar, starch and fat are the leading offenders when it comes to pain because of their inflammatory affects on our bodies.

Avoiding inflammation through diet is the best way stay healthy.

Scientists are making a strong link between our food choices and pain.
About 70% of our immune cells are in our digestive system, making direct contact with the food we enjoy every day. If the immune system is triggered by bacteria in food, or flags a food as an allergen, or has an imbalance of important hormones such as insulin, it can set off the red alert of inflammation.

For example, the American Journal of Clinical Nutrition reported that processed sugars and other high-glycemic starches increase inflammation, which causes pain, overheating, redness and swelling.
While inflammation is an important part of the body’s healing process, chronic inflammation is at the root of many deadly diseases. The great news is that we can completely heal and prevent chronic inflammation with an eating plan.